The Face Australia, on FOX8, only on Foxtel in March 2014, with host Naomi Campbell and Australian supermodel mentors Cheyenne Tozzi and Nicole Trunfio, is an UK reality modelling show, giving 12 contestants the chance to be ‘The Face’ of a brand, in this season it is Olay Fresh Effects.
Campaign deliverables:
- Large format outdoor executions (billboard and bus sides)
- Full page magazine spreads in Australian fashion magazines
- Web banners and digital website takeovers
- Social media supporting assets
- Event promotional materials (media wall and media launch event)
Marketing Designer: Natalie Horak
Creative Director: N. Peel
FOX8 Head Designer: S. Kerr
Photographer: Georges Antoni
Marketing managers: T. Stocks, L. Byrne
#TheFaceNoFilter Instagram consumer competition, partnering with Olay beauty products, ran during the The Face season. Key art for this was developed to express the clients focus on fresh faces. Deliverables for this was:
- UX designed competition micro site
- Supporting social media content
