Creative Lead/Senior Graphic Designer Nat Horak
Energy data app and startup EnergyFlex, is helping Australians become ‘Renewables Ready’ through habit-shifting, data-lead insights and energy-saving actions.
Helping take the confusion out of household energy usage and bills for consumers, the new app was launched into the Australian market during 2024, targeting households and business with revised branding and focused, targeted messaging across:
– B2C and B2B brand initiatives;
– UI/UX refresh of the platform, app and website; 30″/15″/6″ digital commercials;
– Paid and organic digital campaigns;
– Social content and competition;
– In-app education through eLearning;
– B2B live trade events
Highlights reel *Video credits at page end
Brand application
EnergyFlex social content
Stills and video content select examples from
@energyflex.au
EnergyFlex App ReDesign
Digital Agency: CodeFish Studio, Adelaide
Brand and creative approval: Nat Horak, A. Schirmer
EnergyFlex website
Branding/UI/design/dev/aligned messaging
energyflex.com.au
‘Timing is Everything’ digital TVC for EnergyFlex
Creative Agency: TBWA Melbourne.
In market Nov 2024 – Feb 2025
Brand and creative approval: Nat Horak, A. Schirmer
Highlights reel of work to date by Nat Horak
Video content credits:
UI/UX
Agency: CodeFish Studio
Brand/creative feed-in and image direction: Nat Horak
Head of Technology: T. Woods
Website refresh
UI/UX/Content design: Nat Horak
Dev/code: L. Cristofali
Copy: T. Giebelmann
2024 Rebrand
Lead Creative: Nat Horak
Senior Graphic Designer/Illustrator: A. Collins
Head of Operations: A. Schirmer
Brand Shoots
Agency: FirstHand Studios
Lead Creative/Location Production/GFX: Nat Horak
Head of Operations: A. Schirmer
Timing is Everything TVC
Agency: TBWA Melbourne
Creative Lead: Nat Horak
Head of Ops: A. Schirmer
Live Events – Commbank SmallBiz Week
Booth design/merch/
print/digital/socials: Nat Horak
Video/Photos: A. Collins, Nat Horak
Head of Ops: A. Schirmer
Social Content
Stills/video content design: Nat Horak, A. Collins
App Stores
UI showcase: Nat Horak
EnergyFlex Academy
Course copywriter: T. Giebelmann, C. Phasey
Shoot agency: FirstHand Studios
Creative Lead/Editor/GFX: Nat Horak
Illustration: A. Collins
All content, except the music track, in this video is © Energy Flex Pty Ltd. Highlights reel produced by Nat Horak using published content designed and developed for EnergyFlex marketing and communications purposes. Video not to be shared, reproduced or modified. Intended as a portfolio demonstration of work completed for EnergyFlex. All Adobe stock imagery and video correctly licensed to EnergyFlex and used under the company title and account. Music: pixabay.com