Australia’s Next Top Model – Season 10

Art Direction, Concept


Australia’s Next Top Model, Season 10 on FOX8, only on Foxtel. The concept and creative direction for the promo and marketing stills was inspired by the beauty and motion of the bloom of a flower, this concept was bought to life by layers of fabric, wind and motion.

 

Concept/Art Direction:
Natalie Horak
Director/Producer/Concept:
Muthu Browning
Director of Photography:
E.Abbonizio
Creative Director:
G. Ayoub
Marketing Managers:
G. McGrath, S. Mackie
Head of Design:
S-A. Kerr
GFX: T. Britain, M. Chong,
G. Theissen, T. Urquhart


PROMAX AusNZ Award 2016 Winner

GOLD – Best Reality Promo
SILVER – Best Promo Not Using Program Footage, Best On-Air Program Campaign, Best Directing

On Air Promo:

 

Highlight Frames: